Introduction to Hospitality (Hardcover)

Author: Walker, John R.

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Product Overview

"Portions of this book were previously published under the title Introduction to hospitality management"--T.p. verso.


Publisher Pearson College Div
Mfg Part# 9780135139288
SKU 206856879
Format Hardcover
ISBN10 0135139287
Release Date 3/1/2008
Dimensions (in Inches) 10.25H x 8.25L x 1.25T
From the Publisher
Editors Note Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V.  The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.|        
Product Attributes
eBooks Kobo
Book Format Hardcover
Edition 0005
Number of Pages 0620
Publisher Pearson Prentice Hall
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