Be the first to review this item and earn 25 Rakuten Super Points™
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as "What is marketing?" "What is a marketing forecast? "and "What is the best way to conduct market research? "Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.