Introduction to Marketing (Paperback)

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Product Overview

With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as "What is marketing?" "What is a marketing forecast? "and "What is the best way to conduct market research? "Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.

Specifications

Publisher Juta & Company
Mfg Part# 9780702165115
SKU 31276401
Format Paperback
ISBN10 0702165115
Release Date 5/13/2013
Physical
Dimensions (in Inches) 9.75H x 6.5L x 1T
Product Attributes
Book Format Paperback
Number of Pages 0330
Publisher Juta & Company
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