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Introduction to Marketing Strydom, Johan (EDT)|Botha, Johan|Bothma, Cornelius|Brink, Annekie 1 of 1

Product Details:

Format: Paperback
ISBN-10: 0702165115
ISBN-13: 9780702165115
Sku: 31276401
Publish Date: 5/13/2013
Dimensions:  (in Inches) 9.75H x 6.5L x 1T
Pages:  330
Age Range:  NA
See more in Marketing / General
 
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as "What is marketing?" "What is a marketing forecast? "and "What is the best way to conduct market research? "Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Product Attributes
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0330
Product attributePublisher:   Juta & Company
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