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Join the Conversation : How to Engage Marketing-Weary Consumers With the Power of Community, Dialogue, and Partnership (Hardcover)

Author: Jaffe, Joseph

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Product Overview

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In "Join the Conversation, " Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470137321
SKU 204473267
Format Hardcover
ISBN10 0470137320
Release Date 10/1/2007
Product Attributes
Book Format Hardcover
Number of Pages 0300
Publisher John Wiley & Sons
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