Journalism That Matters : How Business-to-business Editors Change the Industries They Cover (Paperback)

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Product Overview

Examples from outstanding business-to-business articles are accompanied by explanations of how they were successful in changing their respective industries in this indispensible and informative handbook. Business-to-business journalism provides the information that fuels American corporations and industries. In this collection, business-to-business editors share their advice and success stories providing specialized and instructional information on how to write superb trade articles.


Publisher Marion Street Press
Mfg Part# 9781933338088
SKU 202721648
Format Paperback
ISBN10 1933338083
Release Date 4/10/2007
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