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Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage (Hardcover)

Author: Fallon, Pat

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Product Overview

Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.

Specifications

Publisher Perseus Distribution Services
Mfg Part# 9781591399278
SKU 202112378
Format Hardcover
ISBN10 1591399270
Release Date 8/1/2006
Product Attributes
Book Format Hardcover
Number of Pages 0228
Publisher Harvard Business School Press
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$26.95 You save $4.30 (15%)
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