The JVC Gumy Air brings the comfort of a custom fit to affordable ear bud earphone through its use of a soft silicon rubber air cushion for the earpiece. For clear, full sound the new JVC HA-F240 features a large 11mm neodymium driver unit that offers high power handling and sensitivity. To further enhance the listening experience, friction noise has been greatly reduced through the use of a 1.0 meter friction noise reduction cord, equipped with an iPhone compatible plug. The silicon rubber air cushion sets a new standard for comfort in the ear bud category. The soft-touch cushion changes shape to conform to the contours of the wearer's ear, ensuring that the ear buds fit securely and comfortably.