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Launching New Ventures An Entrepreneurial Approach (Hardcover)

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Launching New Ventures Allen, Kathleen R. 1 of 1

Learn more about Launching New Ventures:

Format: Hardcover
ISBN-10: 053848179X
ISBN-13: 9780538481793
Sku: 219432663
Publish Date: 6/1/2011
Dimensions:  (in Inches) 9H x 7.75L x 0.5T
Pages:  577
Edition Number:  6
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*Author: Allen, Kathleen R. *Subtitle: An Entrepreneurial Approach *Publication Date: 2011/06/03 *Number of Pages: 577 *Binding Type: Hardcover *Language: English *Depth: 0.50 *Width: 7.75 *Height: 9.00
From the Publisher:
LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

Product Attributes

Product attributeBook Format:   Hardcover
Product attributeEdition:   0006
Product attributeNumber of Pages:   0577
Product attributePublisher:   South Western Educational Publishing
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