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Product Overview

From one of advertisingUs renowned leaders comes a new formula for developing groundbreaking ideas that not only sell products and establish brands, but transform entire companies and categories.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780471229179
SKU 31032062
Format Hardcover
ISBN10 0471229172
Release Date 4/16/2007
Product Attributes
Book Format Hardcover
Number of Pages 0241
Publisher John Wiley & Sons
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