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Learning from Las Vegas The Forgotten Symbolism of Architectural Form (Paperback)

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Learning from Las Vegas Venturi, Robert/ Brown, Denise Scott 1 of 1
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Product Details:

Format: Paperback
ISBN-10: 026272006X
ISBN-13: 9780262720069
Sku: 30035890
Publish Date: 12/1/1976
Sales Rank: 85442
Dimensions:  (in Inches) 9.25H x 6.25L x 1T
Pages:  208
Edition Number:  2
Age Range:  26 to UP
 

Learning from Las Vegas created a healthy controversy on its appearancein 1972, calling for architects to be more receptive to the tastes and values of"common" people and less immodest in their erections of "heroic," self-aggrandizingmonuments.This revision includes the full texts of Part I of the original, on theLas Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the DecoratedShed," a generalization from the findings of the first part on symbolism inarchitecture and the iconography of urban sprawl. (The final part of the firstedition, on the architectural work of the firm Venturi and Rauch, is not included inthe revision.) The new paperback edition has a smaller format, fewer pictures, and aconsiderably lower price than the original. There are an added preface by ScottBrown and a bibliography of writings by the members of Venturi and Rauch and aboutthe firm''s work.

From the Publisher:

Learning from Las Vegas created a healthy controversy on its appearance in 1972, calling for architects to be more receptive to the tastes and values of "common" people and less immodest in their erections of "heroic," self-aggrandizing monuments.This revision includes the full texts of Part I of the original, on the Las Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the Decorated Shed," a generalization from the findings of the first part on symbolism in architecture and the iconography of urban sprawl. (The final part of the first edition, on the architectural work of the firm Venturi and Rauch, is not included in the revision.) The new paperback edition has a smaller format, fewer pictures, and a considerably lower price than the original. There are an added preface by Scott Brown and a bibliography of writings by the members of Venturi and Rauch and about the firm's work.

Annotation:
Venturi and Scott Brown argue, in this influential book, that the architecture of Las Vegas is highly effective because it communicates by way of flamboyant (and informative) signs rather than by the shapes of its buildings. Most of the buildings, they point out, are "decorated sheds." And they draw attention to similar buildings throughout the history of architecture.
Product Attributes
Product attributeBook Format:   Paperback
Product attributeEdition:   0002
Product attributeMinimum Age:   22
Product attributeNumber of Pages:   0208
Product attributePublisher:   MIT Press (MA)
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