The LG 55LV3700 55" LCD HDTV
Enjoy movies and music from the Internet along with TV shows, sports, and video games. The 55LV3700's LED backlighting provides a high-contrast picture with deep black levels that brings new depth to images on screen. And an included Wi-Fi® adapter makes connecting to the Internet quick and clutter free.
LG's Smart TV — the next step for Internet-ready TVs
We've grown used to the idea of Internet-ready TVs that make it easy to watch online video like streamed Netflix movies on your TV with no computer required. The 55LV3700 takes those capabilities a big step further by including a built-in web browser — so you can put your laptop away. If you have a wireless network in your home, use the supplied Wi-Fi® USB dongle to enjoy all that online content without running a network cable to your TV.
A screen calibration wizard helps you get the best picture
Too many people settle for a sub-par TV picture because the settings for contrast, color, etc. can be hard to find and/or tricky to use. LG's Picture Wizard II cuts through the confusion with easy-to-use adjustments and a quick self-calibration feature. The well-designed menu guides you through basic adjustments with "recommended" settings. For more precise adjustments, explore the "expert mode," which includes test patterns based on professional video calibration.