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Lies Start-Ups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for PH.D.S, Lab Rats, Suits, and Entrepreneurs : A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs (Paperback)

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Product Overview

It doesnt take a rocket scientist to understand the value of a well-thought-out marketing program. But carving a niche in the marketplace can be a daunting task. "Lies Start-Ups Tell Themselves to Avoid Marketing" guides readers through the pitfalls and challenges to a successful start-up or product launch.


Publisher Select Books (NY)
Mfg Part# 9781590791073
SKU 202817395
Format Paperback
ISBN10 159079107X
Release Date 4/10/2007
Product Attributes
Book Format Paperback
Number of Pages 0114
Publisher Select Books (NY)
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