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Lifes a Pitch...Then You Buy Peppers|Don Peppers|Peppers, Don 1 of 1
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FORMAT: Paperback
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Learn more about Life's a Pitch...Then You Buy:

Format: Paperback
ISBN-10: 0385507534
ISBN-13: 9780385507530
Sku: 31093445
Publish Date: 4/10/2007
Dimensions:  (in Inches) 8.25H x 5.5L x 0.75T
Pages:  272
Age Range:  NA
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Learn How To Get Everything You Want And More In The Ultimate Book On The Not-So-Gentle Art Of Persuasion From Don Peppers , Pitchman Extraordinaire And Author Of The One-To-One Future (46,000 Sold). In business, a pitch is a closed-end, winner-take-all contest. It involves one prospective customer and two or more hopeful suppliers, each struggling to defeat the others and win the account. Sometimes the business is won on the basis of price, but often -- especially where professional services are concerned -- the determining factor is intangible. Who, the client wants to know, will fight hardest for me in court, come up with the most inspired ad campaign, bring my products to the most new markets? In Lifes A Pitch ... And Then You Buy , Don Peppers shows us how to craft a pitch that is guaranteed to simultaneously win the confidence (and business) of prospective clients and defeat the competition. Pepperss fail-safe system teaches mastery of three levels of the pitch: salesmanship, psychology, and game theory. Peppers believes that the strongest pitches appeal to a persons emotional makeup and the very subtle, extremely personal hot buttons that make each of us into feeling and thinking creatures. Peppers shows how you can design pitches that capture your clients hearts and throw your competition off balance at the same time. In fast-paced prose, Peppers covers all the bases, including: overcoming objections, seeing eye-to-eye with your prospects, speaking the customers language, prospecting, and follow-up. No matter what field youre in, Pepperss lessons will help you master the art of persuasion. From the Hardcover edition. *Author: Peppers, Don *Binding Type: Paperback *Number of Pages: 272 *Publication Date: 2002/03/19 *Language: English *Dimensions: 8.50 x 5.50 x 0.61 inches
Annotation:
In fast-paced prose, the author covers the bases, including: overcoming objections, seeing eye-to-eye with your prospects, speaking the customer's language, prospecting, and follow-up.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0272
Product attributePublisher:   Doubleday Books
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