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Lifestyle Marketing : Reaching the New American Consumer (Paperback)

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Product Overview

In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

Specifications

Publisher Praeger Pub Text
Mfg Part# 9780313361562
SKU 209110108
Format Paperback
ISBN10 0313361568
Release Date 8/3/2009
Product Attributes
Book Format Paperback
Number of Pages 0256
Publisher Praeger
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$29.85 + free shipping
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