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A great deal of fun for you and your kids! Collect the most matching pets! Hasbro first started in 1923. Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. Hasbro is a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names such as GI Joe, Transformers, Playskool, Nerf, Star Wars, Clone Wars, X Men, Playdoh, Mr Potato head Lite Brite and SpongeBob.