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Made to Stick Why Some Ideas Survive and Others Die (Hardcover)

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Made to Stick Heath, Chip/ Heath, Dan 1 of 1
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Learn more about Made to Stick:

Format: Hardcover
ISBN-10: 1400064287
ISBN-13: 9781400064281
Sku: 202950782
Publish Date: 1/16/2007
Sales Rank: 6
Dimensions:  (in Inches) 8.5H x 5.75L x 1T
Pages:  336
Age Range:  NA
See more in Personal Success
 
Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
From the Publisher:
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.
Annotation:
Brothers Chip and Dan Heath, inspired by Malcolm Gladwell's THE TIPPING POINT, examine the qualities that help ideas spread, thrive, and be remembered. Using a variety of anecdotes and psychological research, they define the fundamental characteristics of "sticky" stories, the ones that embed in our minds and play a role in the culture.
Entertainment Reviews
Expert Review Made To Stick: Why Some Ideas Survive And Others Die - Book
By: tink Blogcritics.org Reviews
Published on: 1/24/2007 5:53 AM
In Made To Stick, Chip and Dan Heath look at the ins and outs of why some ideas flourish yet others wither on the vine. Part human nature study, part history lesson and practical wisdom acquired by both experience and experiments, Stick examines how to make your idea stand out in a crowd....read the full review

Praise

"....an entertaining, practical guide to effective communication. Fun to read and solidly researched, this book deserves a wide readership." (starred review) 10/16/2006

"MADE TO STICK summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity.|But they've also learned their own most important lesson: They know that with ideas it's not the telling but the showing that counts, so they've filled their book with stories that illustrate their theories." - Michael Hopkins 02/23/2007

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0336
Product attributePublisher:   Random House
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