Made to Stick : Why Some Ideas Survive and Others Die (Hardcover)

Author: Heath, Chip

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Product Overview

Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

Specifications

Publisher Random House Inc
Mfg Part# 9781400064281
SKU 202950782
Format Hardcover
ISBN10 1400064287
Release Date 1/16/2007
Physical
Dimensions (in Inches) 8.5H x 5.75L x 1T
Praise
"....an entertaining, practical guide to effective communication. Fun to read and solidly researched, this book deserves a wide readership." (starred review)
"MADE TO STICK summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity.|But they've also learned their own most important lesson: They know that with ideas it's not the telling but the showing that counts, so they've filled their book with stories that illustrate their theories."
From the Publisher
Annotation Brothers Chip and Dan Heath, inspired by Malcolm Gladwell's THE TIPPING POINT, examine the qualities that help ideas spread, thrive, and be remembered. Using a variety of anecdotes and psychological research, they define the fundamental characteristics of "sticky" stories, the ones that embed in our minds and play a role in the culture.
Editors Note A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0336
Publisher Random House

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