Managing (e)Business Transformation : A Global Perspective (Paperback)

Author: Farhoomand, Ali

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Product Overview

"Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that "e-business" will soon be synonymous with "business." The book takes a strong managerial perspective to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9781403936042
SKU 39819568
Format Paperback
ISBN10 1403936048
Release Date 11/30/2004
Product Attributes
Book Format Paperback
Number of Pages 0461
Publisher Palgrave MacMillan

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