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Managing Relationships in a Corporate Bank (Paperback)

Author: Farrance, Chris

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Product Overview

Specifically targeted at the corporate bank ''s needs and techniques Fully illustrated with numerous case studies and worked examplesDeveloping the themes of customer relationship management into the sphere of corporate finance, this unique text examines the specific drivers, skills, and techniques required by banks in order to build and retain corporate clients. The text takes core elements of marketing and relationship activity and applies them to the specific requirements of the corporate bank ''s clients. Themes such as delivering corporate capability, portfolio, and key account planning, referral networks, industry profiling, and presenting customer focused solutions are all discussed in detail. Aided by the extensive use of case studies and illustrations, this text provides a clear, accessible manual of best practice in obtaining, managing, and building good relationships with corporate clients.


Publisher Lessons Professional Pub
Mfg Part# 9780852976838
SKU 204223388
Format Paperback
ISBN10 0852976836
Release Date 11/26/2007
Product Attributes
Book Format Paperback
Number of Pages 0300
Publisher Global Professional Publishing
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