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Managing the Media: Proactive Strategy for Better Business-Press Relations (Hardcover)

Author: Evans, Fred J.

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Product Overview

Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.

Specifications

Publisher Quorum Books
Mfg Part# 9780899301563
SKU 214705459
Format Hardcover
ISBN10 0899301568
Release Date 3/11/2010
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$81.53 + free shipping
$98.95 You save $17.42 (17%)
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