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Market Entry in Japan : Theory and Management in a Turbulent Era (Hardcover)

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Product Overview

"Market Entry in Japan" provides a sound scientific and up-to-date representation of important social, economic and management matters, as well as a theoretical and practice-oriented overview of potentially successful ways in which to approach the Japanese market. It presents a thorough analysis of the latest theories on 'Managing under Different Entry Methods'. It also evaluates current research to increase intercultural understanding both in scientific and practical terms and to offer answers to the question 'How should your corporate activities in Japan be organized?'


Publisher Palgrave MacMillan
Mfg Part# 9781403998606
SKU 204481886
Format Hardcover
ISBN10 1403998604
Release Date 2/1/2009
Product Attributes
Book Format Hardcover
Number of Pages 0165
Publisher Palgrave MacMillan
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