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Market Research Best Practice : 30 Visions for the Future, a Compilation of Discussion Papers, Case Studies and Methodologies from Esomar (Hardcover)

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Product Overview

ESOMAR is the world organisation for enabling better research into markets, consumers and societies.

With 4,400 members in 100 countries, ESOMAR''s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications, as well as advocating self-regulation and the worldwide code of practice.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470065273
SKU 204240374
Format Hardcover
ISBN10 0470065273
Release Date 5/13/2013
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0678
Publisher John Wiley & Sons
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