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Marketing and the Quality-Of-Life Interface (Hardcover)
| Editor: A. Coskun Samli |
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| The book is best suited as a resource for students in seminars dealing with marketings role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketings ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences. *Author: Samli, A. Coskun *Binding Type: Hardcover *Number of Pages: 366 *Publication Date: 1987/06/23 *Language: English *Dimensions: 9.00 x 6.00 x 0.94 inches |
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