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Marketing Channels A Management View (Hardcover)

Author:  Bert Rosenbloom
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Marketing Channels Rosenbloom, Bert  1 of 1
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FORMAT: Hardcover
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Format: Hardcover
ISBN-10: 0324316984
ISBN-13: 9780324316988
Sku: 203127162
Publish Date: 11/1/2011
Pages:  696
Edition Number:  8
Age Range:  NA
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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Hardcover
Product attributeEdition:   0008
Product attributeNumber of Pages:   0696
Product attributePublisher:   South Western Educational Publishing
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