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Marketing Channels : A Management View (Hardcover)

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Product Overview

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Specifications

Publisher South-Western Pub
Mfg Part# 9780324316988
SKU 203127162
Format Hardcover
ISBN10 0324316984
Release Date 11/18/2011
Product Attributes
eBooks Kobo
Book Format Hardcover
Edition 0008
Number of Pages 0696
Publisher South Western Educational Publishing
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