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Marketing Communication Policies (Hardcover)

Author: Rainer, Busch

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Product Overview

By summing up the authors lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.

Specifications

Publisher Springer Verlag
Mfg Part# 9783540373223
SKU 203364574
Format Hardcover
ISBN10 3540373225
Release Date 11/15/2006
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