Ships from/sold by Buy.com
advertisement

Marketing Communications Integrating Offline and Online with Social Media (Paperback)

Author:  Pr/ Zook Smith
Earn Super Points: Write a Review
Sorry, this selection is currently unavailable.
Marketing Communications Smith, Pr/ Zook, Ze 1 of 1
$65.00
$62.08  + Free Shipping
EARN 63 RAKUTEN SUPER POINTS™ Super Points
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
FORMAT: Paperback
CONDITION:  Brand New
IN STOCK: Usually Ships within 24 hours
45 day return policy
Share
promo
 
Description
 

Product Details:

Format: Paperback
ISBN-10: 0749461934
ISBN-13: 9780749461935
Sku: 218176933
Publish Date: 6/1/2011
Dimensions:  (in Inches) 9.75H x 7.5L x 0.75T
Pages:  483
Edition Number:  5
Age Range:  NA
 
"Marketing Communications" has been listed as a "classic" by the Marketing Society. Paul Smith''s and Ze Zook''s understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. "Marketing Communications" explores:
-social media and websites
-advertising
-PR
-sponsorship
-direct selling
The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.
With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.
From the Publisher:
Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. ||The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user. ||With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.
Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0005
Product attributeNumber of Pages:   0483
Product attributePublisher:   Kogan Page
Advertisement Bottom