Marketing Communications : Integrating Offline and Online with Social Media (Paperback) - Smith, Pr/ Zook, Ze

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Product Overview

"Marketing Communications" has been listed as a "classic" by the Marketing Society. Paul Smith''s and Ze Zook''s understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. "Marketing Communications" explores:
-social media and websites
-advertising
-PR
-sponsorship
-direct selling
The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.
With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.

Specifications

Publisher Kogan Page Ltd
Mfg Part# 9780749461935
SKU 218176933
Format Paperback
ISBN10 0749461934
Release Date 6/1/2011
Physical
Dimensions (in Inches) 9.75H x 7.5L x 0.75T
From the Publisher
Editors Note Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. ||The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user. ||With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0005
Number of Pages 0483
Publisher Kogan Page
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$65.00 You save $1.49 (0%)
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Format: Paperback
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