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Marketing Ethics (Paperback)

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Product Overview

"Marketing Ethics" addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and moralityIdentifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketingConsiders broader meanings and background assumptions of marketing infrequently included in other marketing literatureAdds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780631214236
SKU 204876235
Format Paperback
ISBN10 0631214232
Release Date 12/1/2007
Product Attributes
Book Format Paperback
Number of Pages 0256
Publisher Blackwell Publishers
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