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Marketing for Dummies (Paperback)

Author:  Alexander Hiam
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Product Details:

Format: Paperback
ISBN-10: 047050210X
ISBN-13: 9780470502105
Sku: 211286328
Publish Date: 10/1/2009
Sales Rank: 78712
Dimensions:  (in Inches) 9.25H x 7.25L x 1T
Pages:  368
Edition Number:  3
See more in Marketing / General
 
*Author: Hiam, Alexander *Series Title: For Dummies (Business & Personal Finance) *Publication Date: 2009/10/05 *Number of Pages: 368 *Binding Type: Paperback *Language: English *Depth: 1.00 *Width: 7.25 *Height: 9.25
From the Publisher:

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.

Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.

  • Explains Internet and search engine marketing to work for you
  • Helps you identify customers where you least expect them
  • Offers tips on using online resources to size up competitors
  • Covers effective product positioning in a crowded marketplace
  • Introduces guerilla and global marketing

You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0003
Product attributeNumber of Pages:   0368
Product attributePublisher:   For Dummies
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