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Marketing Identities Through Language : English And Global Imagery in French Advertising (Hardcover)

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Product Overview

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9781403949844
SKU 202221896
Format Hardcover
ISBN10 1403949840
Release Date 8/13/2012
Product Attributes
Book Format Hardcover
Number of Pages 0286
Publisher Palgrave MacMillan
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