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Marketing in the Emerging Markets of Islamic Countries (Hardcover)

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Product Overview

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9781403991737
SKU 202126297
Format Hardcover
ISBN10 1403991731
Release Date 4/23/2007
Product Attributes
Book Format Hardcover
Number of Pages 0207
Publisher Palgrave MacMillan
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