Marketing Metaphors and Metamorphosis (Hardcover)

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Product Overview

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9781403998613
SKU 207946745
Format Hardcover
ISBN10 1403998612
Release Date 11/1/2008
Product Attributes
Book Format Hardcover
Number of Pages 0227
Publisher Palgrave MacMillan
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