Marketing Optimization : Applying Advanced Analytics to Customer Strategies (Hardcover)

Author: Lever, Brent

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Product Overview

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9781118208779
SKU 227374050
Format Hardcover
ISBN10 1118208773
Release Date 1/1/2013
From the Publisher
Editors Note Insider secrets to marketing optimization as a powerful organizational toolHow much is too much when it comes to sending direct mail? How do I reconcile inbound and outbound campaigns? What are some experiences of people who have tried this? Focusing on the business value of optimization, Marketing Optimization offers a powerful organizational tool, explaining what it is and is not, with an exploration as well of customer strategies. Filled with examples of how to implement optimization, this book explores areas of interest such as contact policy and customer fatigue.Includes global case studies featuring companies from Australia, Italy, Belgium, Canada, and JapanShows how the use of optimization has allowed companies to reap large rewardsFocuses on the business value of optimizationDiscover the optimization analytical tool's benefits as well as the potential impact it can have on your company's bottom line with the guidance found in Marketing Optimization.
Product Attributes
Book Format Hardcover
Number of Pages 0208
Publisher John Wiley & Sons
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