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Marketing the Populist Politician : The Demotic Democrat (Hardcover)

Author: Busby, Robert

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Product Overview

Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

Specifications

Publisher Palgrave Macmillan
Mfg Part# 9780230522275
SKU 211406386
Format Hardcover
ISBN10 0230522270
Release Date 9/15/2009
Product Attributes
Book Format Hardcover
Number of Pages 0232
Publisher Palgrave MacMillan
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