Marketing Theory : Foundations, Controversy, Strategy, Resource - Advantage Theory (Hardcover)

Author: Hunt, Shelby D.

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Product Overview

*Author: Hunt, Shelby D. *Subtitle: Foundations, Controversy, Strategy, Resource - Advantage Theory *Publication Date: 2010/01/31 *Number of Pages: 490 *Binding Type: Hardcover *Language: English *Depth: 1.25 *Width: 7.00 *Height: 10.00

Specifications

Publisher Taylor & Francis
Mfg Part# 9780765623638
SKU 211537911
Format Hardcover
ISBN10 0765623633
Release Date 1/31/2010
Physical
Dimensions (in Inches) 10H x 7L x 1.25T
Product Attributes
Book Format Paperback
Number of Pages 0464
Publisher M.E. Sharpe

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