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Marketing to Older Consumers: A Handbook of Information for Strategy Development George P. Moschis|Moschis, George P. 1 of 1
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FORMAT: Hardcover
CONDITION:  Brand New
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Learn more about Marketing to Older Consumers: A Handbook of Information for Strategy Development:

Format: Hardcover
ISBN-10: 0899307647
ISBN-13: 9780899307640
Sku: 30751986
Publish Date: 2/14/2012
Dimensions:  (in Inches) 9.5H x 6.5L x 1.25T
Pages:  352
Age Range:  NA
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This book was written to help practitioners more effectively design and market products and services to the older consumer. It helps the reader understand how older consumers behave in the marketplace and why they behave the way they do.
From the Publisher:
This book was written to help practitioners more effectively design and market products and services to the older consumer. It helps the reader understand how older consumers behave in the marketplace and why they behave the way they do. The book summarizes existing knowledge on their behavior in the marketplace, explains reasons for consumer behavior in later life, and helps the reader translate knowledge into marketing action.

Product Attributes

Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0352
Product attributePublisher:   Praeger
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