Marketing to Older Consumers: A Handbook of Information for Strategy Development (Hardcover)

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Product Overview

This book was written to help practitioners more effectively design and market products and services to the older consumer. It helps the reader understand how older consumers behave in the marketplace and why they behave the way they do.

Specifications

Publisher Praeger
Mfg Part# 9780899307640
SKU 30751986
Format Hardcover
ISBN10 0899307647
Release Date 1/1/1992
Physical
Dimensions (in Inches) 9.5H x 6.5L x 1.25T
From the Publisher
Editors Note This book was written to help practitioners more effectively design and market products and services to the older consumer. It helps the reader understand how older consumers behave in the marketplace and why they behave the way they do. The book summarizes existing knowledge on their behavior in the marketplace, explains reasons for consumer behavior in later life, and helps the reader translate knowledge into marketing action.
Product Attributes
Book Format Hardcover
Number of Pages 0352
Publisher Praeger
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