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Marketing : Eine Entscheidungsorientierte Einfuhrung (Paperback)

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Product Overview

Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverst ndnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen treffen zu k nnen. Das Lehrbuch richtet sich in erster Linie an Studierende im Grund- oder Bachelor-Studium, die Lehrveranstaltungen zum Thema Marketing besuchen.

Specifications

Publisher Springer Verlag
Mfg Part# 9783540874553
SKU 209334984
Format Paperback
ISBN10 3540874550
Release Date 12/1/2015
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$49.28 + free shipping
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