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Marketing The Core (Paperback)

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Marketing Kerin, Roger/ Hartley, Steven/ Rudelius, William|Kerin, Roger A.|Hartley, Steven W. 1 of 1
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Product Details:

Format: Paperback
ISBN-10: 0073381063
ISBN-13: 9780073381060
Sku: 209611255
Publish Date: 11/1/2008
Dimensions:  (in Inches) 10.5H x 8.25L x 1T
Pages:  493
Edition Number:  3
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MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketings 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thats equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin ; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors. *Author: Kerin, Roger A./ Hartley, Steven W./ Rudelius, William *Binding Type: Paperback *Number of Pages: 493 *Accessory: CARDS *Publication Date: 2008/11/01 *Language: English *Dimensions: 10.70 x 8.40 x 0.90 inches
From the Publisher:
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing�s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that�s equally kind to both the eyes and the pocketbook. The Core is more than just a �baby Kerin�; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0003
Product attributeNumber of Pages:   0493
Product attributePublisher:   Irwin/McGraw-Hill
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