Marketing : The Core (Paperback)

Author: Kerin, Roger

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Product Overview

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketings 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thats equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin ; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors. *Author: Kerin, Roger A./ Hartley, Steven W./ Rudelius, William *Binding Type: Paperback *Number of Pages: 493 *Accessory: CARDS *Publication Date: 2008/11/01 *Language: English *Dimensions: 10.70 x 8.40 x 0.90 inches

Specifications

Publisher Irwin/McGraw-Hill
Mfg Part# 9780073381060
SKU 209611255
Format Paperback
ISBN10 0073381063
Release Date 11/1/2008
Physical
Dimensions (in Inches) 10.5H x 8.25L x 1T
From the Publisher
Editors Note MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing�s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that�s equally kind to both the eyes and the pocketbook. The Core is more than just a �baby Kerin�; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0003
Number of Pages 0493
Publisher Irwin/McGraw-Hill
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