Marketing : A Guide to the Fundamentals (Paperback)

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Product Overview

The legendary Peter Drucker defined marketing as looking at the business through the customer''s eyes. Marketing is no longer just the purview of the marketing department. In the competitive world of today, it is important for everyone in a customer-focused organization, regardless of their title. This clear and imminently useful guide outlines what marketing is in practice and the techniques marketing professionals use.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9781576603291
SKU 211094841
Format Paperback
ISBN10 1576603296
Release Date 9/2/2009
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