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Marketing A Guide to the Fundamentals (Paperback)

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Marketing Forsythe, Patrick 1 of 1

Product Details:

Format: Paperback
ISBN-10: 1576603296
ISBN-13: 9781576603291
Sku: 211094841
Publish Date: 9/2/2009
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The legendary Peter Drucker defined marketing as looking at the business through the customer''s eyes. Marketing is no longer just the purview of the marketing department. In the competitive world of today, it is important for everyone in a customer-focused organization, regardless of their title. This clear and imminently useful guide outlines what marketing is in practice and the techniques marketing professionals use.
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