Marketing : Marketing in the 21st Century (Paperback)

Author: Evans, Joel R.

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

The updated 11th edition of Evans and Berman's Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. As with any human endeavor that begins with the seed of an idea, puts down roots and is nourished by warmth and food, marketing needs a solid foundation and nurturing to grow and flourish. The new 11th edition explains this necessity and how to achieve this goal. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.


Publisher Atomic Dog Pub Inc
Mfg Part# 9781424055180
SKU 211300529
Format Paperback
ISBN10 1424055180
Release Date 7/1/2009
Product Attributes
Book Format Paperback
Edition 0011
Number of Pages 0898
Publisher Atomic Dog Publishing
Sold Out
Sorry, you missed the deal!
This product is currently not available.
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details