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Marketing Marketing in the 21st Century (Paperback)

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Marketing Evans, Joel R./ Berman, Barry 1 of 1
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Learn more about Marketing:

Format: Paperback
ISBN-10: 1424055180
ISBN-13: 9781424055180
Sku: 211300529
Publish Date: 7/1/2009
Dimensions:  (in Inches) 10.75H x 8.5L x 1.25T
Pages:  898
Edition Number:  11
See more in Marketing / General
 
The updated 11th edition of Evans and Berman''s Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. As with any human endeavor that begins with the seed of an idea, puts down roots and is nourished by warmth and food, marketing needs a solid foundation and nurturing to grow and flourish. The new 11th edition explains this necessity and how to achieve this goal. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeEdition:   0011
Product attributeNumber of Pages:   0898
Product attributePublisher:   Atomic Dog Publishing
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