Marshall McLuhan

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Product Overview

Visionary communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. An academic rebel and a brilliant linguist who loved puns and wordplay, McLuhan published several breakthrough books, including The Gutenberg Galaxy and Understanding Media: The Extensions of Man. He coined terms like "hot" and "cool" media, "the global village, " and "the medium is the message."

Specifications

Publisher Midpoint Trade Books Inc
Mfg Part# 9780968816677
SKU 206616391
Format Paperback
ISBN10 0968816673
Release Date 12/5/2011
Product Attributes
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