Marshall McLuhan Wise Guy (Paperback)
| Author: Judith Fitzgerald |
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Product Details:
Format: Paperback
Publisher: Midpoint Trade Books Inc
ISBN-10: 0968816673
ISBN-13: 9780968816677
Sku: 206616391
Publish Date: 12/5/2011
Pages:
224
Age Range:
18 to 22
See more in Literary
| Visionary communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. An academic rebel and a brilliant linguist who loved puns and wordplay, McLuhan published several breakthrough books, including The Gutenberg Galaxy and Understanding Media: The Extensions of Man. He coined terms like "hot" and "cool" media, "the global village, " and "the medium is the message." |
