|A crackling look at the philosopher whose founding ideas were at once obscure and eerily prophetic.|
From the Publisher:
Marshall McLuhan, the celebrated social theorist who defined the culture of the 1960s, is remembered now primarily for the aphoristic slogan he coined to explain the emerging new world of global communication: "The medium is the message." Half a century later, McLuhan's predictions about the end of print culture and the rise of "electronic inter-dependence" have become a reality-in a sense, the reality-of our time.
Douglas Coupland, whose iconic novel Generation X was a "McLuhanesque" account of our culture in fictional form, has written a compact biography of the cultural critic that interprets the life and work of his subject from inside. A fellow Canadian, a master of creative sociology, a writer who supplied a defining term, Coupland is the ideal chronicler of the quirky seer whose vision of the global village-now known as the Internet-has come to pass in the twenty-first century.
Douglas Coupland, raised in Winnipeg, was once a sculptor, but inaugurated his career as a writer with a nonfiction book proposal about his generation; the book turned into fiction (GENERATION X, published in 1991) and became a bestseller and a cult favorite. His succeeding novels have never reached its heights; his 1994 LIFE AFTER GOD was chosen as one of the year's worst books by People magazine. Coupland, however, remains a spokesman for the generation that came of age in the 1980s, though he has said, vehemently, "I speak for myself, not for a generation. I never have." Coupland collects meteorites and letters.