Mastering Marketing : A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue (Paperback)

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Product Overview

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions i.e. finance, HR, production who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.

Specifications

Publisher Thorogood
Mfg Part# 9781854183231
SKU 204960976
Format Paperback
ISBN10 1854183230
Release Date 7/30/2007
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$91.28 + $5.98 shipping
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