Mastering Technical Sales : The Sales Engineer's Handbook (Hardcover)

Author: Care, John

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Product Overview

Newly revised and expanded, this handbook offers invaluable insights and tips for every stage of the selling process. It features a wealth of new material, including how to make the most of Web casts and remote demonstrations, how to give impressive snap demonstrations, and how to use CRM/SFA systems effectively.


Publisher Artech House Publishers
Mfg Part# 9781596933392
SKU 208070491
Format Hardcover
ISBN10 1596933399
Release Date 8/1/2008
Dimensions (in Inches) 9.25H x 6.25L x 1T
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