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Mathematical Models of Distribution Channels Ingene, Charles A.|Parry, Mark E. 1 of 1
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FORMAT: Paperback
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Learn more about Mathematical Models of Distribution Channels:

Format: Paperback
ISBN-10: 1441953027
ISBN-13: 9781441953025
Sku: 240884866
Publish Date: 8/13/2012
Pages:  593
From the Publisher:
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0593
Product attributePublisher:   Springer
Product attributeSeries Part:   17
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