Mathematical Models of Distribution Channels (Paperback)

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Specifications

Publisher Springer
Mfg Part# 9781441953025
SKU 240884866
Format Paperback
ISBN10 1441953027
Release Date 8/13/2012
From the Publisher
Editors Note Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
Product Attributes
Book Format Paperback
Number of Pages 0593
Publisher Springer
Series Part 17
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$309.31 + free shipping
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