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In this movie based on the life of Russel Simmons, hot young record producer/manager Russel Walker has all the hottest acts on the record label Krush Groove records. The acts include Run-DMC, Dr.Jekyll and Mr. Hyde and Kurtis Blow. When Run-DMC has a hit record and Russel doesn't have the money to press records he borrows money from a drug dealer/loan shark. At the same time Russel and Run are both competing for the heart of Sheila E.