Media And Culture : An Introduction to Mass Communication (Paperback)

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Product Overview

It''s no secret today''s media landscape is evolving at a fast and furious pace -- and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where "Media and Culture" steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.

Specifications

Publisher Macmillan Higher Education
Mfg Part# 9780312644659
SKU 217116306
Format Paperback
ISBN10 0312644655
Release Date 2/1/2011
Physical
Dimensions (in Inches) 10.5H x 8.25L x 0.75T
From the Publisher
Editors Note It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0008
Number of Pages 0515
Publisher Bedford Books
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