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Media, Organizations and Identity (Hardcover)

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Product Overview

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.

Specifications

Publisher Palgrave Macmillan
Mfg Part# 9780230515512
SKU 209153847
Format Hardcover
ISBN10 0230515517
Release Date 12/1/2009
Product Attributes
Book Format Hardcover
Number of Pages 0214
Publisher Palgrave MacMillan
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