Media Today An Introduction to Mass Communication (Hardcover)
|Author: Joseph Turow|
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From the Publisher:
Media Today puts students at the center of the profound changes in the twenty-first century media world ? from digital convergence to media ownership ? and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Media Today, Fourth Edition is built around four key concepts:
Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.