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Merchants, Companies and Trade: Europe and Asia in the Early Modern Era (Hardcover)

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Product Overview

The main objective of this book is to dispel some of the conventionally-held views surrounding trade between Europe and Asia in the sixteenth and eighteenth centuries. For instance, through a comparative and comprehensive study of merchant communities, markets and commodities, the individual authors demonstrate that Asian merchants were in no way inferior to Europeans in terms of their commercial operations and business acumen. The book as a whole attempts to view trade between Europe and Asia in its totality and emphasizes similarities rather than differences in the two regions.

Specifications

Publisher Cambridge University Press
Mfg Part# 9780521563673
SKU 206212736
Format Hardcover
ISBN10 0521563674
Release Date 4/7/2010
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