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About the Seller
> An extraordinary friendly atmosphere
> Exceptional customer support
> Competitive industry pricing
With these key factors in mind, we opened Digiconcepts in June of 1994 in the small town of Coeur d'Alene, Idaho.
Shortly there after, Michael expanded Digiconcepts reach by creating one of the Internets first e-commerce web sites. Digiconcepts could now offer its products nationwide. As 1994 came to an end, Digiconcepts had surprisingly met our sales expectations. However, one BIG concern remained. The big boys of the industry had yet to make their presence known on the Internet. How long could our small family owned company compete with these giants? As the giants rolled in one by one we soon felt discouraged trying to price match and complete against such large companies. If our company was to survive, something drastic had to be done and quickly. It was at this point when Michael and I realized that we had no choice but to move our company from Idaho to Southern California. We knew such a move could help us in the following ways:
> I could developed strong business relations with local manufacturers and distributors.
> We could obtain all our products from local manufacturers and distributors.
> No need to have our products shipped to us, greatly reducing our overhead.
Growing up in the Northwest, our local media portrays Southern California as a land of gangs, criminals, and every other negative distinction they can throw onto the fire. Keep in mind, Michael and I were very young at this point with our families in each ear questioning our sanity and expressing doubt. I will not say for one moment that Michael and I were not nervous and scared prior to moving to Southern California. We were!
On March 4th, 1995 Michael and I officially began our journey South filled with anticipation and hope. We ended up planting our roots in Chino Hills, CA. This location was tucked away surrounded by beautiful bright green hill and sunshine everyday. Conveniently Chino Hills is located within 30 minutes of all the computer industries manufacturers and distributors. I would spend the next year developing strong business relations with local manufacturers and distributors. With these new relationships and lower overhead, we soon found ourselves capable of price matching the big boys.
As 1995 came to a close, we could somewhat begin to relax knowing that we established a new place to live followed by our company doing well. However, there is one big surprise around the corner that would make the term relax a foreign activity. With Michael and I in our early 20s, we decided it was time to make a family of two a family of three. On December 24th, 1996 our daughter was born. I could easily write a book about all the wonderful things a child brings to your life. This is a story about Digiconcepts so I will move on :) Six years would pass with family and company still on track. It was at this point Michael and I began to realize that yet another big change had to happen. With all our family located in the Northwest, our daughter had limited amounts of time to spend with them. Also keep in mind that half our family members are terrified of flying. Realizing how important it is for our daughter to have more time with her family, Michael and I decided to move back to the Northwest. On a bright sunny summer day in 2002, we jumped into our weighed down U-Haul and set forth North to Seattle. This was a very difficult move because not only were we up-rooting our family but also our business. I will say this, relocating your family is nothing as compared to relocating a company. What a nightmare!
To this day we continue to operate Digiconcepts and it still remains a family owned and operated company. Being older and more mature our priorities have changed greatly from the time we began this journey decades ago. When young, Michael and I dreamed of owning a large successful company that would provide us the life people dream of. Today family and quality time is the most important aspect of life. Most find it surprising when I explain that we are not interested in growing Digiconcepts into a larger company.
At this point in our lives Michael and I embrace the small family business model. Sure this model doesn't bring in the money most owners would like to see but again that is not important to us. One thing Michael and I have learned through the years running our company. When the company would grow, it would do so at the expense of our family. Owning and running a large company is not only more stressing but leaves you with less quality time to spend with your family. I will not be surprised if Michael and I find ourselves still answering all your emails and phone calls from rocking chairs out on the porch. After spending our lives running Digiconcepts, its all we know how to do and we will continue to do so knowing how blessed we are.
I cannot finish this without giving attention to a question I am consistently asked. Since founding Digiconcepts, the industry has seen electronics companies drop like dominoes such as Circuit City and the list goes on. The industry now finds itself with only a handful of large companies offering computer hardware and software. What do you contribute to Digiconcepts still being in business after all these years?
Listen, its not rocket science. A company's survival and success is built on the backs of its customers. Customers are not a number or some invisible element that puts money into your pocket. Customers are not to be ignored because upper management or owners have forgotten what got them there. We have survived because we treat every single customer no different than how Michael and I expect to be treated when we make a purchase. As I have noted on the web site, our customers can expect nothing less then our 100% commitment to a stress free, positive buying experience. This unquestionable dedication is simply a result of my own personal buying experiences. At some point in our lives we have all experienced it. You walk out of a store saying to yourself, "I can't believe they treat their customers like that!" or a personal favorite of mine, "I can't believe they are willing to loose a customer vs resolving an issue. It's these types of frustrating experiences where I find myself saying, "I can't believe this! I would never treat our customers that way". I believe a substantial amount of these terrible experiences are a direct result of upper management keeping its distance from the people who are responsible for their success. I just find it very sad that companies grow on the backs of their customers only to later disregard their concerns regarding a purchase.
Our customers will NEVER experience these all to familiar circumstances. Additionally, our customers do not have to be concerned with an un-caring employee handling their issues. If a customer of ours has any issues what-so-ever, Michael or I will be responsible for turning that frown into a smile.
And last but most important, our customers are not customers. Our customers are family.
I hope you enjoyed my story and didn't find it to boring.
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All processors/CPUs sold by Digiconcepts include a lifetime warranty against failure. If the processor/CPU is to ever fail, Digiconcepts will replace that processor/CPU free of charge. Digiconcepts lifetime processor/CPU warranty does...read more