Mobile Marketing for Dummies (Paperback) - Becker, Michael/ Arnold, John

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Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470616680
SKU 214440359
Format Paperback
ISBN10 0470616687
Release Date 9/1/2010
Physical
Dimensions (in Inches) 9.25H x 7.25L x 0.9T
From the Publisher
Editors Note Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Editors Note 1 You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0362
Publisher For Dummies

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