Mood Of Information : A Critique of Online Behavioural Advertising (Hardcover)

Author: Mcstay, Andrew

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Specifications

Publisher Bloomsbury USA Academic
Mfg Part# 9781441176141
SKU 217132248
Format Hardcover
ISBN10 1441176144
Release Date 8/13/2012
Physical
Dimensions (in Inches) 9.25H x 6.25L x 0.5T
From the Publisher
Editors Note <i>The Mood of Information</i> explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users' web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal, regulatory and political environment online behavioural advertising operates within. <br/><p>Situated within contemporary scholarly debate and interest in recursive media that involves intensification of discourses of feedback, personalization, recommendation, co-production, constructivism and the preempting of intent, this book represents a departure from textual criticism of advertising to one based on exposition of networked means of inferring preferences, desires and orientations that reflect ways of being, or moods of information. </p>>
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Book Format Hardcover
Number of Pages 0191
Publisher Continuum
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